The Biggest iPhone Design Change by Apple is rumoured in 2027
Apple is rumoured to introduce a new iPhone redesign every year through 2027, culminating in a seamless, under-display camera and Face ID setup for the 20th anniversary model. As the smartphone market matures and performance gains slow, Apple is betting that eye-catching design changes will drive future upgrades, though whether it’s worth paying a premium for a fresh look is up for debate. A series of crucial design changes are arriving to the successive iPhone line ups, with a rumour claiming that the biggest aesthetic makeover will be applied to the 2027 models, which is already being referred to as the 20th anniversary version. Apple aims to place all the components, including the front-facing camera, behind the OLED panel, thereby offering a full-screen experience void of any cut outs or imperfections, but achieving this look can come with several drawbacks, and there is no guarantee that this change will be successful when employed on a massive scale.
For 2026, Apple will move closer to a full-screen iPhone, with the line up sporting a punch-hole camera cut out. Many companies, including Apple, tend to keep the design of their iPhones around for a few years. This is because making a new mould and redesigning the internal components is a costly endeavour. However, Apple might be shaking things up by introducing an iPhone redesign every year through 2027. The iPhone 17 series, launching later this year, is said to flaunt a large matrix lens configuration, according to reports available. Different potential changes arriving to each line up based on the launch year, with the 2025 models receiving the most subtle appearance shift. The rumour does not mention if this large lens upgrade will arrive to the iPhone 17 Air, so we will keep our fingers crossed and wait for additional updates.
This is according to reports available, Apple will introduce a new redesign to the iPhone every year until 2027. For 2025, Apple will introduce a large camera on the back, which we’ve seen in previous leaks. For 2026, Apple will apparently introduce a big change on the front with Face ID under the screen and a punch screen for the front-facing camera. As for the iPhone 18 family, all the Face ID components, ranging from the dot projector and IR blaster, will be found underneath the OLED screen, with only the front-facing camera present at the top, bearing a punch-hole cut out, which is similar to other Android flagships. We are not sure how this design change will adversely affect the facial recognition accuracy of the Face ID components, but if this approach does not pass Apple’s stringent requirements, we should not be surprised if the company might drop the idea.
As for 2027, there will be a huge change across the board. This includes Face ID and the front-facing camera placed under the screen, giving the iPhone a much more seamless look. This lines up with what we’ve heard so far. Since the 2027 iPhone is the 20th anniversary of Apple’s iPhone series, the company is going all out. In addition to Face ID and the front-facing camera placed under the screen, earlier rumours claim that Apple will utilize a “mostly glass” design which could curve around the sides of the phone. In 2027 models, the front-facing camera and the Face ID components will be found under the display, delivering that ‘all screen’ experience and offering the perfect iPhone to the masses. For years, manufacturers, particularly Chinese firms, have tried to make under-screen cameras a widely adopted hardware change, but this has not been popularized because it degrades the image quality of both stills and videos. It is not mentioned how Apple will circumvent the limitation mentioned above, but there have been reports that the company was supposed to introduce a particular feature to an iPhone years ago. If you have no immediate need to upgrade your iPhone now, holding out for the next couple of years could be worth it.
Like we said, redesigning a product every year doesn’t come cheap. However, Apple might have little choice here. The smartphone market has matured. Performance gains from one generation to another aren’t as significant as before. Photos have become so good that we’re really just nit-picking at the finer details at this point. Unfortunately, it took several releases for the technology titan to finally debut that specific hardware, so it is best to treat this rumour as it hangs in balance. A ton of things can go wrong during the development phase, forcing Apple to abandon the change completely. This means that attracting customers through the actual physical design could be one of the few remaining options companies have. We’re already seeing this in action. Samsung recently announced the Galaxy S25 Edge. On paper, the phone seems like a poor alternative to the other flagship Samsung phones given its price and features. However, the fact that it is ridiculously thin is impressive enough to write the headlines. Apple is also rumoured to launch its own ultra-thin smartphone later this year with the iPhone 17 Air. Based on the dummy units and renders, it’s actually kind of impressive. However, whether or not it will be worth paying a premium just for a brand-new look is subjective for all.
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