Samsung's first rollable phone

 Samsung expected to launch first rollable phone onto the scene in 2025    

There are reports available that Samsung is working on a rollable phone, featuring a 12.4-inch screen when unfurled. That would be much larger than existing foldable phones and larger than the Mate XT and its 10.2-inch display. The phone is also said to offer an under-display selfie camera. Following are the some of the important points:-

Samsung is apparently working on a rollable phone with a 12.4-inch screen.

Samsung may release a 12.4-inch rollable phone in 2025, aiming to lead the innovation race in the smartphone market, potentially making it the first rollable phone on the market.

It’s believed Samsung has also stopped producing dummy phones for retailers as part of cost-cutting measures. Previous prototypes from Oppo, LG, and Motorola have yet to hit the market, leaving Samsung to potentially be the first, considering that it has the resources and the urgent need to recapture the market dominance it is losing.

Samsung's latest foldables aren't selling as well as the company had expected, and the South Korean tech giant aims to conduct mass layoffs this year.

HUAWEI beat Samsung to the punch with the Mate XT last week, which is the world’s first triple-screen foldable phone. However, it seems like Samsung could be the first to market with another innovative form factor. Samsung, in no way, was the first company to manufacture a foldable phone, but it sure brought the technology to the mainstream smartphone market with the 2019 Galaxy Fold. The original flip Razr's influence isn't to be discredited, but we're focusing more on the big screen book-style foldable tech, and not the clamshell-style design. Now, the South Korean tech giant reportedly has its eyes set on developing the first rollable phone, complete with one of the largest displays on a smartphone.

The outlet suggested that Samsung’s device could be released in the second half of 2025, which would likely make it the first company to offer a rollable phone for sale.  The information, which comes straight out of Korea via TheElec, suggests that the next major smartphone innovation from Samsung could feature a 12.4-inch display when completely unfolded unfurled. Similar to the triple-screen concept that Huawei materialized with the Mate XT, the rollable phone idea isn't new, though it has remained elusive, and hasn't made its way to consumers just yet.

The news also comes after LG, TECNO and OPPO all showed off rollable phones. OPPO showed off its rollable concept in 2021, while TECNO showed off its own concept last year. Meanwhile, LG was poised to actually release a rollable phone when it decided to exit the smartphone industry in 2021. Back in 2020, Oppo showed off a concept rolling device named the Oppo X 2021 that could be unrolled to any size between 6.7-inches and 7.40-inches. Subsequently, we got a look at late-stage prototype of LG's rollable iteration in 2022, but it was too late for the manufacturer as it had already shuttered its smartphone operation. Motorola came out with its concept Rizr rollable in 2023, followed by Tecno's Phantom Ultimate concept almost a year ago.

Samsung's desperation for a win might fuel innovation. None of the concepts have actually materialized into commercially available devices, setting Samsung up to be the first one with a rollable device, considering that it has the necessary resources and the urgent need to recapture the market dominance it is losing to brands like Honor, Huawei and OnePlus. A rollable that actually makes its way to international markets, that too as soon as the reported 2025 timeline, would be a major win for Samsung, especially because its latest foldables don't seem to be selling too well. South Korean tech giant is in a serious cost-cutting mode. The Elec also reported that Samsung’s mobile division is focused on cost-cutting in a bid to increase profits, citing a company insider. This won’t come as a surprise to some enthusiasts as the company has long been very conservative when it comes to yearly upgrades for its smartphones. Nowhere is this more apparent than in the foldable segment, as the Galaxy maker has lagged behind rivals when it comes to design, battery capacity, and camera hardware.

We already know that Samsung is planning a massive round of layoff that it describes as routine and aimed at boosting efficiency. However, sources familiar with the matter suggest that the cuts could be related to the tech giant anticipating a global slowdown in demand for tech products. However, another source asserted that Samsung has decided to stop producing dummy phones for retailers. This is apparently another move in the name of cost-cutting.