iPhone 15 Pro Max

 iPhone 15 Pro Max : Apple dumped the 128GB model

After months of rumours about a hefty price increase, the iPhone 15 Pro Max did not really get one. Instead, Apple forced everyone to spend $100 more on the 256GB model by removing the 128GB option but kept the price at $1,199. Now we have a pretty good reason why. According to an analysis, the iPhone 15 Pro Max costs $37.70 more to build than the iPhone 14 Pro Max. The main reasons for the increase are the A17 Pro processor, new telephoto camera and titanium casing. It's details are given below:-

A17 Pro: $30 more

5X telephoto camera: $25 more

Titanium casing: $7 more

Memory: $17 less

Display: $4 less

A $38 increase might not seem like much, but it’s about 8 % higher than the iPhone 14 Pro Max. (By comparison, the bill of materials for the 14 Pro Max increased by less than 4 %) Multiply that by the number of iPhone 15 Pro Maxes Apple is expected to sell, and you’ve got a heck of a lot of money. We already know that NAND storage is a high-margin part, so Apple is presumably making more money on a 256GB model than a 128GB one. By dumping the 128GB model, Apple can increase the average selling price—and keep a lid on costs—while technically keeping prices the same.

Of course, the bill of materials is just one portion of the overall cost of an iPhone. There’s also research and development, production, shipping and marketing, all of which are much more difficult to quantify than parts.