Samsung Galaxy S25

 The Samsung Galaxy S25: A new Potential Design needed 

It's been too long since the Galaxy S-series saw any meaningful change. In fact, between the Galaxy S2 and the Galaxy S9, the flagship smartphones didn’t undergo any radical design changes either, featuring a prominent chin and forehead on the front and a singular centred main camera on the back. And with seven years between those phones, we may have to wait a few years before we get anything substantially different from Samsung, and that could be a problem given recent leaks about its main competitor.

The smartphone industry is abuzz with anticipation as rumours swirl about the upcoming Samsung Galaxy S25 Ultra. With Samsung’s history of innovative design and cutting-edge technology, enthusiasts and tech enthusiasts alike are eager to learn more about what the S25 Ultra might offer. Samsung has been the poster child for the best smartphone innovation for a while now. From launching one of the first foldable phones in the Z Fold to installing an on board AI chip in the Galaxy S24, the Korean manufacturer has been living on the cutting edge for years and charging rent to other smartphone makers copying off their homework. However, when it comes to smartphone design, the company has been brutally hesitant to stray from its current build. The stoplight-esque camera array, the thin bezels, and the hole punch selfie camera have been around for several generations of Galaxy S-series phones, and given their history of design stagnation, there is little hope for much change in the Galaxy S25. And considering Apple's plans for later this year, we might see Samsung's identity overwhelmed by its closest rival come this fall.

The Galaxy S series has always been known for its sleek and premium design, and the S25 Ultra is expected to continue this tradition. Rumours suggest that Samsung might introduce a new design language, possibly with slimmer bezels, a refined camera module, and a more ergonomic form factor. Whether you’re a devout Samsung loyalist or a smartphone design connoisseur, you’ve likely noticed a substantial trend in the Galaxy S-series design history. Namely, over the last few years, Samsung has made virtually no changes to its smartphone line up regarding the external design. Since the Galaxy S21, which launched in early 2021, it’s been all the same: the camera array features three lenses, justified to the left side of the device; the bezels are thin around the edges with no noticeable chin or forehead; and the selfie camera is the hole-punch style at the phone's top centre.

It’s a design that certainly works, no one is questioning that, and changing something that already works is generally not a good strategy, as per the old saying. Still, in an industry that prides itself on innovation, the identical Samsung flagships over the last few years are starting to grate on the nerves of those fans who want a bit of variety in their devices. One of the standout features of the S25 Ultra is expected to be its display. With rumours pointing towards a larger, higher-resolution screen, users can expect an immersive viewing experience for multimedia content and gaming. The addition of a high refresh rate further enhances the smoothness of interactions.

Apple’s leaked design looks pretty familiar. And it might downplay Samsung's identity even further. It’s never too early to get in on the upcoming iPhone rumours, and some have been swirling about the iPhone 16, which could force Samsung’s hand regarding its design choices. As per reports available, the iPhone 16 leaked sporting a similar main camera display to recent Galaxy devices, aligning all the lenses along one side of the phone. The change would make two of the leading smartphones almost similar, all while ironically demonstrating a willingness on Apple's part to innovate its design. Sure, it got that new look from Samsung, but its users won’t really see it that way. They’ll see it as a refreshed look, just different enough to keep them interested, and give them a way to show off that they own the most recent iteration of Apple's smartphone. Meanwhile, it's impossible to tell the difference between a Galaxy S22 Ultra and a Galaxy S24 Ultra, to say nothing of the similarities between the S24 and newer, cheaper A-series phones.

Samsung’s flagship devices are often lauded for their camera capabilities, and the S25 Ultra is likely to push boundaries once again. Leaks suggest a quad-camera setup with improved sensors, enhanced low-light performance, and advanced AI features for photography enthusiasts. Suffice it to say, this gives Samsung the perfect opportunity to make a change to the Galaxy S-series that better identifies it as one of the world’s most popular smartphones. The camera bar on the Pixel is a great example, making the device almost immediately recognizable around the world. There are only so many design choices for a rectangle that’s been made and remade a thousand times since its invention, but Samsung is still the second leading smartphone manufacturer in the world. 

Tech enthusiasts and Samsung fans have their wish list for the S25 Ultra. From longer battery life to more storage options, we’ll compile a list of user suggestions and expectations for Samsung to consider. But how does the S25 Ultra compare to its predecessor, the S24 Ultra? The S25 Ultra is rumoured to bring significant upgrades in performance, camera quality, and display technology. Users can expect faster processors, improved battery life, and enhanced software features. We’ll explore comparisons with other flagship devices, highlighting the strengths and unique selling points of the S25 Ultra.

As the launch date approaches, early hands-on reviews and impressions of the S25 Ultra will start to surface. The release date is rumoured to be in the second quarter of this year, but Samsung has not officially confirmed it yet.  While not confirmed, leaks suggest that the S25 Ultra may be available in classic colours like Phantom Black, Phantom Silver, and Phantom Violet. S25 Ultra is expected to come with 5G support, offering faster and more reliable connectivity. Rumours suggest that the S25 Ultra will offer various storage options, including 128GB, 256GB, and 512GB variants. The Samsung Galaxy S25 Ultra is shaping up to be a flagship device which combines cutting-edge technology with sleek design. With improvements in display quality, camera capabilities, and performance, Samsung aims to set new benchmarks in the smartphone market.